All Pathways

Charlotte Mecklenburg Schools (CMS) has created this course due to demand in the industry for marketing students who have conceptual knowledge and technical skills in digital marketing. Digital marketing is an industry worth over $100+ billion a year in the U.S. alone and climbing. Simply put, students who don’t have access to learning these skills are at a serious disadvantage to their peers who do. This pathway seeks to fill that void by exposing students to the basic principles, strategy, career opportunities, and technical skills necessary to compete in the marketplace.

Course Sequence


Marketing Applications

Digital Marketing


Articulated credit is earned as a result of a student passing the designated CMS CTE course(s) with a final letter grade of a B or higher AND a score of 93 or higher on the NC administered end of course exam. In some cases students must show proficiency in multiple courses plus a certification in order to receive articulated credit. In some cases, there are options. Be sure to pay attention to the AND and OR statements. College articulated courses DO NOT show on a high school or college transcript. These courses, if the criteria is met, will be waived from the applicable program of study through Central Piedmont Community College.

ETR 230 Entrepreneur Marketing

MKT 110 Principles of Fashion

MKT 120 Principles of Marketing

Industry Certification

Google Analytics

List of schools

Butler High School Charlotte-Mecklenburg Virtual School (High School) East Mecklenburg High School Hopewell High School iMeck at Cochrane Myers Park High School Northwest School of the Arts (High School) Palisades High School Providence High School Rocky River High School West Charlotte High School West Mecklenburg High School Ballantyne Ridge High School

College and Career Promise

Career & College Promise Dual Enrollment gives eligible North Carolina high school students the opportunity to get a “jump start” and earn college credit toward a two-year or four-year degree at Central Piedmont while still in high school. Tuition free. Click here to learn more.

What Should I Do Next?

Take the Junior Achievement Career Quiz here.

Talk to the Pathway Development Coordinator or Counselor at your school!