All Pathways

Students in the CRM pathway are being prepared to enter either college or begin their career equipped with high demand marketing skills. By participating and following the CRM pathway, a student will have the opportunity to sit for the Salesforce Administration certification. Students in this pathway will be a part of a program unlike any other as this is the only CRM high school curriculum in the country.

Course Sequence

Marketing I

Marketing II

Intro to Customer Relationship Management

Customer Relationship Management I

Industry Certification

Salesforce Administrator


List of schools

Mallard Creek High School


College and Career Promise

Career & College Promise Dual Enrollment gives eligible North Carolina high school students the opportunity to get a “jump start” and earn college credit toward a two-year or four-year degree at Central Piedmont while still in high school. Tuition free. Click here to learn more.

What Should I Do Next?

Take the Junior Achievement Career Quiz here.

Talk to the Pathway Development Coordinator or Counselor at your school!