All Pathways

This pathway teaches you core content to prepare them for multiple careers in marketing. You incorporate various technologies into courses and gain relevant credentials along with work-based learning/internship experiences.

Course Sequence


Marketing Applications

International Marketing

Strategic Marketing


Articulated credit is earned as a result of a student passing the designated CMS CTE course(s) with a final letter grade of a B or higher AND a score of 93 or higher on the NC administered end of course exam. In some cases students must show proficiency in multiple courses plus a certification in order to receive articulated credit. In some cases, there are options. Be sure to pay attention to the AND and OR statements. College articulated courses DO NOT show on a high school or college transcript. These courses, if the criteria is met, will be waived from the applicable program of study through Central Piedmont Community College.


ETR 230 Entrepreneur Marketing OR MKT 110 Principles of Fashion OR MKT 120 Principles of Marketing

Industry Certification

Introduction to Salesforce


List of schools

Butler High School East Mecklenburg High School Garinger High School Harding University High School Hopewell High School Independence High School Mallard Creek High School Myers Park High School North Mecklenburg High School Rocky River High School South Mecklenburg High School West Charlotte High School West Mecklenburg High School Zebulon B. Vance High School

College and Career Promise

Through local partnerships and classroom curriculum, we are motivating youth to consider careers in manufacturing and preparing them with the skillsets and knowledge to succeed in the workforce industry after high school, and college. The CTE department connects local and regional manufacturers with local high schools to establish or build manufacturing education programs that will grow the workforce in the local communities. Students who experience the Advanced Manufacturing Pathway enter college or move into post-secondary careers with essential advanced manufacturing knowledge and expertise. partner corporations provide grants, scholarships, and apprenticeships for students who continue their education in theAdvanced Manufacturing industry.

What Should I Do Next?

Take the Junior Achievement Career Quiz here.

Talk to the Pathway Development Coordinator or Counselor at your school!